The game console that Apple hid from everyone!

How Apple failed the game console industry 30 years ago Why didn't the company's first multimedia vehicle sell?

Apple, the biggest player in the technology world, wanted to enter the gaming world more than 20 years ago. Working on a platform that would rival PlayStation, the company made a very brave but unsuccessful attempt. Here is the Apple Pippin platform, which was developed by Apple in 1994 and was canceled in a short time .

Apple Pippin: What happened to the console from 20 years ago?

Apple wanted to make a big impact in the gaming industry with a "multimedia" tool called Pippin. Developed integrated into macOS, this tool was expected to be “an integral part of the audiovisual, stereo and television environment.”

The first Pippin console was released by Japan-based Bandai in 1996. This console, called Bandai Pippin World, took its place on the shelves in the USA with a price tag of $ 600, much more expensive than its competitors such as PlayStation 1 and Nintendo 64 .

However, Pippin; It offered some important features such as a built-in modem and a touchpad. Despite its advanced features, Pippin's decline was inevitable as sales were unsuccessful.

However, Apple signed another partnership with Norway's Katz Media, which released the Katz Media Player 2000 console the following year. Katz, however, did not want to develop a console that appealed to all users. The Norwegian company designed Pippin for businesses looking for devices that can connect to the internet.

From this point on, the future of the platform became increasingly uncertain. When Steve Jobs returned to Apple as CEO in 1997, he acknowledged weakening sales. Thereupon, Pippin canceled its platform.

Bandai; Pippin ceased console production but continued to support the devices until 2002. Katz Media, on the other hand, stopped its operations in 1998, proving Apple's failure in the game console industry.

The once promising Pippin platform is today little more than a footnote in Apple's history. We should point out that the company has not had any initiatives for more than 20 years.